{"id":2645,"date":"2024-05-29T21:42:46","date_gmt":"2024-05-29T12:42:46","guid":{"rendered":"https:\/\/grove.tokyo\/media\/?p=2645"},"modified":"2024-05-29T21:43:07","modified_gmt":"2024-05-29T12:43:07","slug":"g0158","status":"publish","type":"post","link":"https:\/\/api.grove.tokyo\/media\/g0158\/","title":{"rendered":"SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u306f\u3069\u3053\u306b\u8a2d\u5b9a\u3059\u3079\u304d\u304b\uff1fKPI\u8a2d\u8a08\u65b9\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"<p>SNS\u306f\u58f2\u4e0a\u306b\u76f4\u7d50\u3057\u306a\u3044\u5834\u5408\u3082\u591a\u304f\u3001SNS\u3092\u904b\u55b6\u3059\u308b\u610f\u7fa9\u3092\u6c42\u3081\u3089\u308c\u3066\u60a9\u3080\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u306e\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1fSNS\u3092\u3053\u308c\u304b\u3089\u59cb\u3081\u308b\u3001\u3082\u3057\u304f\u306f\u904b\u7528\u5f37\u5316\u3057\u3066\u3044\u304f\u4e2d\u3067SNS\u904b\u7528\u62c5\u5f53\u8005\u3068\u3057\u3066\u77e5\u3063\u3066\u304a\u304f\u3079\u304dKPI\u306e\u8a2d\u8a08\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<br \/>\n\u307e\u305f\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3057\u3066\u306e\u5b9a\u7fa9\u3084\u9032\u3081\u65b9\u306a\u3069\u306e\u60c5\u5831\u306b\u95a2\u3057\u3066\u306f\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/grove.tokyo\/media\/g0002\/\">SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u5e02\u5834\u898f\u6a21\u3068\u59cb\u3081\u65b9<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0711798bdce\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0711798bdce\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/api.grove.tokyo\/media\/g0158\/#SNS%E3%81%AE%E9%81%8B%E7%94%A8%E7%9B%AE%E7%9A%84%E3%82%92%E8%80%83%E3%81%88%E3%82%8B\" title=\"SNS\u306e\u904b\u7528\u76ee\u7684\u3092\u8003\u3048\u308b\">SNS\u306e\u904b\u7528\u76ee\u7684\u3092\u8003\u3048\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/api.grove.tokyo\/media\/g0158\/#KPI%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\" title=\"KPI\u8a2d\u5b9a\u65b9\u6cd5\">KPI\u8a2d\u5b9a\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/api.grove.tokyo\/media\/g0158\/#%E3%80%90SNS%E5%AA%92%E4%BD%93%E5%88%A5%E3%80%91%E3%82%AA%E3%82%B9%E3%82%B9%E3%83%A1KPI%E6%95%B0%E5%80%A4%E9%A0%85%E7%9B%AE\" title=\"\u3010SNS\u5a92\u4f53\u5225\u3011\u30aa\u30b9\u30b9\u30e1KPI\u6570\u5024\u9805\u76ee\">\u3010SNS\u5a92\u4f53\u5225\u3011\u30aa\u30b9\u30b9\u30e1KPI\u6570\u5024\u9805\u76ee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/api.grove.tokyo\/media\/g0158\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"SNS%E3%81%AE%E9%81%8B%E7%94%A8%E7%9B%AE%E7%9A%84%E3%82%92%E8%80%83%E3%81%88%E3%82%8B\"><\/span>SNS\u306e\u904b\u7528\u76ee\u7684\u3092\u8003\u3048\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SNS\u3092\u904b\u7528\u3059\u308b\u4e0a\u3067\u3001\u4f55\u3092\u76ee\u7684\u306b\u3069\u3093\u306a\u904b\u7528\u3092\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u660e\u78ba\u3067\u306f\u306a\u3044\u307e\u307e\u59cb\u3081\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u3088\u3046\u3067\u3059\u3002\u305d\u306e\u4e2d\u3067\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3092\u76ee\u6a19\u6570\u5024\u306b\u8a2d\u5b9a\u3057\u3066\u8ffd\u3044\u304b\u3051\u3066\u3044\u308bSNS\u62c5\u5f53\u8005\u306e\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\nSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3092\u8a2d\u8a08\u3059\u308b\u524d\u306b\u3001\u307e\u305a\u306fSNS\u3092\u904b\u7528\u3059\u308b<strong><span class=\"line-pink\">\u300c\u76ee\u7684\uff08=KGI\uff09\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981<\/span><\/strong>\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\nSNS\u904b\u7528\u306e\u6700\u7d42\u76ee\u7684\uff08\u30b4\u30fc\u30eb\uff09\u3092\u4f55\u3068\u307f\u306a\u3059\u304b\u306e\u6307\u6a19\u3068\u306a\u308b\u306e\u304cKGI\uff08Key Goal Indicator\uff1a\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u3067\u3059\u3002KGI\u306e\u6307\u6a19\u3068\u306a\u308b\u306e\u306f\u8a8d\u77e5\u5ea6\u3084\u58f2\u4e0a\u306a\u3069\u69d8\u3005\u3067\u3059\u304c\u3001\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8ab2\u984c\u3084\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u8a2d\u5b9a\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u81ea\u793e\u5546\u54c1\u306e\u58f2\u4e0a\u304c30\u4ee3\u304c40\uff05\u306710\u4ee3\uff5e20\u4ee3\u304c10\uff05\u3060\u3068\u3057\u3066\u3001SNS\u306e\u904b\u7528\u306710\u4ee3\uff5e20\u4ee3\u306e\u58f2\u4e0a\u3092\u4e0a\u3052\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u5834\u5408KGI\u306f\u300c\u82e5\u5e74\u5c64\u306e\u58f2\u4e0a\u5411\u4e0a\u300d\u304c\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001KGI\u306f\u6570\u5b57\u3067\u8868\u305b\u308b\u76ee\u6a19\u3068\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u58f2\u4e0a\u3067\u3042\u308c\u3070\u3001\u5168\u4f53\u306e\u58f2\u4e0a\u306e\u82e5\u5e74\u5c64\u306e\u58f2\u4e0a\u304c\u3007\uff05\u304b\u3089\u3007\uff05\u306b\u5411\u4e0a\u3057\u305f\u306a\u3069\u3001\u7d50\u679c\u306e\u826f\u3057\u60aa\u3057\u3092\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306a\u76ee\u6a19\u5024\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n\u307e\u305f\u3001SNS\u904b\u7528\u3067KGI\u3092\u8a2d\u5b9a\u3059\u308b\u91cd\u8981\u6027\u306e1\u3064\u3068\u3057\u3066\u3001KGI\u306b\u3088\u3063\u3066\u5229\u7528\u3059\u308bSNS\u304c\u5909\u308f\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002SNS\u306f\u30c4\u30fc\u30eb\u6bce\u306b\u30e1\u30a4\u30f3\u306e\u5229\u7528\u8005\u5c64\u304c\u7570\u306a\u308b\u306e\u3067\u3001\u4f8b\u3048\u307040\u4ee3\uff5e50\u4ee3\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u304cKGI\u306b\u306a\u3063\u305f\u5834\u5408\u3001\u4eca\u307e\u3067\u904b\u7528\u3057\u3066\u3044\u305fInstagram\u3067\u72d9\u304a\u3046\u3068\u601d\u3063\u3066\u3082\u3001\u4e3b\u8981\u5229\u7528\u8005\u5c64\u304c20\u4ee3\uff5e30\u4ee3\u306eInstagram\u3067\u3053\u306e\u5c64\u3092\u72d9\u3046\u306e\u306f\u76f8\u6027\u304c\u826f\u304f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u3067\u3042\u308c\u3070\u3001Facebook\u3084Twitter\u3068\u3044\u3063\u305f\u6bd4\u8f03\u768440\u4ee3\uff5e50\u4ee3\u306e\u5229\u7528\u8005\u5c64\u304c\u591a\u3044SNS\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u65b9\u304c\u52b9\u7387\u304c\u826f\u3044\u3068\u3044\u3046\u5224\u65ad\u304c\u51fa\u6765\u307e\u3059\u3002<br \/>\n\u5e74\u9f62\u5c64\u3060\u3051\u3067\u306a\u304f\u3001SNS\u6bce\u306b\u914d\u4fe1\u7a2e\u985e\u306a\u3069\u7279\u5fb4\u306f\u69d8\u3005\u3067\u3059\u3002<strong><span class=\"line-pink\">KGI\u306b\u5408\u308f\u305b\u3066\u5229\u7528\u3059\u308bSNS\u306e\u898b\u6975\u3081<\/span><\/strong>\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"KPI%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\"><\/span>KPI\u8a2d\u5b9a\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>KGI(\u76ee\u7684)\u3092\u6c7a\u3081\u305f\u3089\u3001\u305d\u306e\u76ee\u7684\u9054\u6210\u306e\u305f\u3081\u306b\u5b9f\u65bd\u3059\u3079\u304d\u3053\u3068\u3068\u3001\u4eca\u305d\u308c\u304c\u3069\u308c\u304f\u3089\u3044\u9054\u6210\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u6e2c\u308b\u6307\u6a19\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u3092<strong><span class=\"line-pink\">KPI\uff08Key Performance Indicator\uff1a\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09<\/span><\/strong>\u3068\u3044\u3044\u307e\u3059\u3002<br \/>\nKPI\u306f\u3044\u308f\u3070\u4e2d\u9593\u6307\u6a19\u306a\u306e\u3067\u5b9a\u671f\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3059\u308b\u305f\u3081\u3001\u5404SNS\u30c4\u30fc\u30eb\u3067\u3059\u3050\u306b\u8a08\u6e2c\u3067\u304d\u308b\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<br \/>\nKGI\u304b\u3089\u69cb\u6210\u3055\u308c\u308b\u8981\u7d20\u3092\u6d17\u3044\u51fa\u3057\u3001KPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u304c\u3001\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u6709\u52b9\u306a\u30c4\u30fc\u30eb\u304c\u300cKPI\u30c4\u30ea\u30fc\u300d\u3067\u3059\u3002\u305d\u308c\u3067\u306f\u3001SNS\u306eKPI\u8a2d\u5b9a\u65b9\u6cd5\u3092<span class=\"line-pink\"><strong>KPI\u306e\u898b\u6975\u3081\u306b\u5f79\u7acb\u3064KPI\u30c4\u30ea\u30fc<\/strong><\/span>\u3092\u7528\u3044\u3066\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<br \/>\nKPI\u30c4\u30ea\u30fc\u3092\u7528\u3044\u3066\u4e3b\u306b\u4ee5\u4e0b\u306e2\u30b9\u30c6\u30c3\u30d7\u3067KPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u2460\u76ee\u6a19\u306eKGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5f71\u97ff\u304c\u3042\u308b\u8981\u7d20\u3092\u6d17\u3044\u51fa\u3059<\/strong><br \/>\n<strong>\u2461\u8981\u7d20\u306e\u9054\u6210\u306e\u9032\u6357\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u6570\u5024\u3092\u8a2d\u5b9a\uff08\uff1dKPI\uff09<\/strong><\/p>\n<p>\u4f8b\u3048\u3070\u3001KGI\u306b\u300cInstagram\u7d4c\u7531\u306eEC\u30b5\u30a4\u30c8\u306e\u58f2\u4e0a\u5897\u300d\u3092\u8a2d\u5b9a\u3057\u305f\u3068\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\nInstagram\u7d4c\u7531\u3068\u8a2d\u5b9a\u3057\u305f\u969b\u306b\u3001\u4ee5\u4e0b\u306bInstagram\u304b\u3089\u306e\u81ea\u793eEC\u30b5\u30a4\u30c8\u306b\u6d41\u5165\u3055\u305b\u308b\u304b\u3068\u8a00\u3046\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3046\u3057\u305f\u5834\u5408\u3001\u6295\u7a3f\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3092\u3044\u304b\u306b\u9ad8\u3081\u308b\u304b\u304c\u91cd\u8981\u3067\u3001\u305d\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u306f\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3084\u3001\u3044\u304b\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u9ad8\u3081\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u306b\u8868\u793a\u3055\u308c\u308b\u304b\u306a\u3069\u306e\u8981\u7d20\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<br \/>\n\u305d\u306e\u3088\u3046\u306b<strong><span class=\"line-pink\">\u5206\u89e3\u3057\u3066\u3044\u304f\u3068KPI\u3092\u3069\u3053\u306b\u8a2d\u5b9a\u3059\u3079\u304d\u304b<\/span><\/strong>\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/grove.tokyo\/media\/wp-content\/uploads\/2021\/08\/SNS-KPI\u30c4\u30ea\u30fc.png\" alt=\"\" width=\"2000\" height=\"1125\" class=\"alignnone size-full wp-image-1645\" srcset=\"https:\/\/api.grove.tokyo\/media\/wp-content\/uploads\/2021\/08\/SNS-KPI\u30c4\u30ea\u30fc.png 2000w, https:\/\/api.grove.tokyo\/media\/wp-content\/uploads\/2021\/08\/SNS-KPI\u30c4\u30ea\u30fc-300x169.png 300w, https:\/\/api.grove.tokyo\/media\/wp-content\/uploads\/2021\/08\/SNS-KPI\u30c4\u30ea\u30fc-1024x576.png 1024w, https:\/\/api.grove.tokyo\/media\/wp-content\/uploads\/2021\/08\/SNS-KPI\u30c4\u30ea\u30fc-768x432.png 768w, https:\/\/api.grove.tokyo\/media\/wp-content\/uploads\/2021\/08\/SNS-KPI\u30c4\u30ea\u30fc-1536x864.png 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>\u3053\u306e\u3088\u3046\u306aKPI\u30c4\u30ea\u30fc\u3067\u69cb\u6210\u3059\u308b\u8981\u7d20\u3092\u5f90\u3005\u306b\u30d6\u30ec\u30a4\u30af\u30c0\u30a6\u30f3\u3059\u308b\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n\u3059\u3079\u3066\u3092KPI\u306b\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u6570\u304c\u591a\u304f\u6df7\u4e71\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u305f\u3081\u3001<span class=\"line-pink\"><strong>\u6ce8\u529b\u3057\u305f\u3044KPI\u9805\u76ee\u3092\u6c7a\u3081\u3066\u5b9a\u70b9\u89b3\u6e2c<\/strong><\/span>\u3059\u308b\u3053\u3068\u304c\u3046\u307e\u304f\u904b\u7528\u3059\u308b\u30b3\u30c4\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u6295\u7a3f\u5185\u5bb9\u306e\u8cea\u3092\u6700\u521d\u306b\u6ce8\u529b\u3057\u305f\u3044\u3068\u3057\u305f\u3089\u4ee5\u4e0b\u306eKPI\u9805\u76ee\u306b\u6ce8\u529b\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u306e\u304c\u30aa\u30b9\u30b9\u30e1\u3067\u3059\u3002<\/p>\n<p><strong>\u30fb\u30a2\u30ab\u30a6\u30f3\u30c8\u95b2\u89a7\u6570\uff08\u6295\u7a3f\u304b\u3089\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u30af\u30ea\u30c3\u30af\u6570\uff09<\/strong><br \/>\n<strong>\u30fb\u30d5\u30a9\u30ed\u30ef\u30fc\u6570<\/strong><br \/>\n<strong>\u30fb\u3044\u3044\u306d\u6570<\/strong><br \/>\n<strong>\u30fb\u30b3\u30e1\u30f3\u30c8\u6570<\/strong><br \/>\n<strong>\u30fb\u6295\u7a3f\u306e\u4fdd\u5b58\u6570<\/strong><\/p>\n<p>\u5358\u306b\u5546\u54c1\u3078\u306e\u95a2\u5fc3\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u6e2c\u308b\u3060\u3051\u3067\u3042\u308c\u3070\u3044\u3044\u306d\u6570\u3084\u30a2\u30ab\u30a6\u30f3\u30c8\u95b2\u89a7\u6570\u306e\u307f\u3092\u898b\u308c\u3070\u826f\u3044\u3067\u3059\u304c\u3001\u30a4\u30f3\u30b9\u30bf\u7d4c\u7531\u304b\u3089\u3069\u308c\u304f\u3089\u3044\u5546\u54c1\u304c\u58f2\u308c\u305f\u304b\u3092\u6e2c\u308b\u5834\u5408\u306f\u9077\u79fb\u5148\u306eEC\u30b5\u30a4\u30c8\u306eCVR\u3084\u3044\u3044\u306d\u3084\u30b3\u30e1\u30f3\u30c8\u3088\u308a\u3082\u3088\u308a\u6df1\u3044\u30a2\u30af\u30b7\u30e7\u30f3\u3067\u3042\u308b\u6295\u7a3f\u306e\u4fdd\u5b58\u3092\u884c\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u6e2c\u308a\u307e\u3059\u3002<br \/>\nKPI\u30c4\u30ea\u30fc\u306f<span class=\"line-pink\"><strong>PDCA\u3092\u56de\u3057\u3084\u3059\u304f\u306a\u308b\u70b9\u304c\u30e1\u30ea\u30c3\u30c8<\/strong><\/span>\u306e1\u3064\u3067\u3059\u3002KGI\u304c\u9054\u6210\u3067\u304d\u306a\u304b\u3063\u305f\u969b\u306f\u3001\u30c4\u30ea\u30fc\u56f3\u306e\u3069\u306e\u5730\u70b9\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u304b\u3063\u305f\u306e\u304b\u660e\u78ba\u306b\u306a\u308b\u306e\u3067\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3057\u3001\u6539\u5584\u306b\u7e4b\u3052\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%80%90SNS%E5%AA%92%E4%BD%93%E5%88%A5%E3%80%91%E3%82%AA%E3%82%B9%E3%82%B9%E3%83%A1KPI%E6%95%B0%E5%80%A4%E9%A0%85%E7%9B%AE\"><\/span>\u3010SNS\u5a92\u4f53\u5225\u3011\u30aa\u30b9\u30b9\u30e1KPI\u6570\u5024\u9805\u76ee<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SNS\u306f\u5a92\u4f53\u6bce\u306b\u6307\u6a19\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u4e3b\u8981\u306aSNS\u3067\u3042\u308bTwitter\u3001Facebook\u3001Instagram\u3001YouTube\u306e4\u3064\u306e\u5a92\u4f53\u306b\u3064\u3044\u3066\u3001\u305d\u306e\u6570\u5024\u9805\u76ee\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u6ce8\u76ee\u5ea6\u3084\u8a8d\u77e5\u5ea6\u306e\u6e2c\u5b9a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h4>\u25cfTwitter<\/h4>\n<p>Twitter\u3067\u898b\u308b\u3079\u304d\u4e3b\u306a\u6307\u6a19\u306f\u4ee5\u4e0b\u306e6\u3064\u3067\u3059\u3002Twitter\u306f\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u3044\u3046\u6a5f\u80fd\u3067\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u30d5\u30a9\u30ed\u30ef\u30fc\u6570<\/strong>\uff1a<br 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\/>\n\u6295\u7a3f\u306b\u3044\u3044\u306d\u3057\u305f\u6570\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u6295\u7a3f\u306b\u5bfe\u3057\u3066\u8208\u5473\u95a2\u5fc3\u3092\u793a\u3057\u3066\u3044\u308b\u969b\u306e\u53cd\u5fdc\u306e\u305f\u3081\u89d2\u5ea6\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u30fb<strong>\u30ea\u30c4\u30a4\u30fc\u30c8\u6570<\/strong>\uff1a<br \/>\n\u6295\u7a3f\u3092\u30ea\u30c4\u30a4\u30fc\u30c8\u3057\u305f\u6570\u3002\u62e1\u6563\u3057\u305f\u3044\u3001\u540c\u610f\u3057\u3066\u3044\u308b\u306a\u3069\u6295\u7a3f\u5185\u5bb9\u306b\u8208\u5473\u95a2\u5fc3\u306e\u9ad8\u3044\u3001\u89d2\u5ea6\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u30fb<strong>\u30af\u30ea\u30c3\u30af\u6570<\/strong>\uff1a<br \/>\n\u6295\u7a3f\u5185\u306e\u30e1\u30c7\u30a3\u30a2\u3084\u30ea\u30f3\u30af\u3001\u6295\u7a3f\u81ea\u4f53\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u6570\u3002\u3088\u308a\u6df1\u3044\u60c5\u5831\u3092\u77e5\u308a\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u30fb<strong>\u30e1\u30f3\u30b7\u30e7\u30f3\u6570<\/strong>\uff1a<br \/>\n\u81ea\u5206\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u6295\u7a3f\u306b\u542b\u3093\u3067\u3044\u308b\u6570\uff08@\u3067\u8a18\u8f09\uff09\u3002\u81ea\u5206\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u3064\u3044\u3066\u60c5\u5831\u767a\u4fe1\u3092\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u95a2\u5fc3\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u6e2c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>\u25cfFacebook<\/h4>\n<p>Facebook\u3067\u898b\u308b\u3079\u304d\u4e3b\u306a\u6307\u6a19\u306f\u4ee5\u4e0b\u306e6\u3064\u3067\u3059\u3002Facebook\u30da\u30fc\u30b8\u306e\u7ba1\u7406\u8005\u3001\u7de8\u96c6\u8005\u3001\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u3001\u5e83\u544a\u7ba1\u7406\u8005\u3001\u30a2\u30ca\u30ea\u30b9\u30c8\u306e\u6a29\u9650\u306e\u3069\u308c\u304b\u306b\u8a72\u5f53\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u3044\u3046\u6a5f\u80fd\u3067\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30fb<strong>\u3044\u3044\u306d\u6570<\/strong>\uff1a<br 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